Build your argument

A good editorial expresses your point of view while a great one manages to persuade others to join your camp. In order to persuade people, you need to have a sound argument based on facts and analogies, not vitriol and diatribe. Once you have stated your thesis, acknowledge contradictory opinions and explain why you disagree with them. Feel free to use facts, statistics, quotations and theoretical explanations for criticizing your opponents’ views. Rejecting them outright without any explanation screams of cowardice and unprofessional ethics.

To build a foolproof argument, you will need to achieve a balance between content and style. Not only will you need substantial data, you will also need to structure it coherently. Take this course to learn the basics of writing with writing with precision and clarity.