{"id":161,"date":"2014-11-18T13:28:57","date_gmt":"2014-11-18T13:28:57","guid":{"rendered":"https:\/\/cpectrade.co.uk\/?p=161"},"modified":"2014-12-01T14:13:43","modified_gmt":"2014-12-01T14:13:43","slug":"dinein-co-uk","status":"publish","type":"post","link":"https:\/\/cpectrade.co.uk\/?p=161","title":{"rendered":"Dinein.co.uk"},"content":{"rendered":"

Dinein.co.uk Acquires MyDeliveryCab As Premium Restaurant Take-Out Space Heats Up In London
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\nDespite Just Eat\u2019s multibillion dollar IPO, and serious competition from Rocket Internet\u2019s FoodPanda and heavily-backed Delivery Hero, the online take-out delivery platform space in the U.K. \u2014 and London in particular \u2014 isn\u2019t a done deal yet. That\u2019s because a number of startups are attempting to reach parts of the market that these take-out behemoths aren\u2019t targeting. Namely, food delivery from premium restaurants that don\u2019t traditionally offer a take-out service.<\/p>\n

One such startup, Dinein.co.uk, has today announced that it\u2019s acquired local rival MyDeliveryCab \u2014 a move that sees it add a further 60+ premium restaurant partners in London, as well as expanding its fleet of drivers. It also follows hot on the heels of competitor Deliveroo raising a \u00a32.7 million series A round led by Index Ventures back in June and, perhaps, signals the beginnings of further consolidation in the space.<\/p>\n

Terms of the acquisition remain undisclosed, though I\u2019m inclined to think this is an all-stock deal. MyDeliveryCab\u2019s founders will remain as advisers, while Dinein.co.uk founder and CEO Evan Graj tells me the acquisition consists of \u201can eventual 100% of the company depending on some success criteria in the future.\u201d<\/p>\n

Founded in 2011 (and previously known as My Salivation Delivers), Dinein.co.uk lets you order from premium restaurants for home delivery. It does this via delivery partnerships with over 250 restaurants in London, powered by its own logistic tech and fleet of drivers. It\u2019s the latter element that really differentiates it from the Just Eat model, which relies on the take-outs themselves to handle delivery.<\/p>\n

To that end, Dinein.co.uk believes it\u2019s solved the technology aspect of the logistic side of its business to the extent that it now sells a SaaS solution for other companies that face similar logistical problems surrounding delivery \u2014 specifically, through the ability to assign delivery to drivers based on their current and future locations (something Graj described to me as a \u201ccloud\u201d of drivers, which updates in real-time) rather than simply assigning each driver to a specific radius or restaurant.<\/p>\n

\u201cThe SaaS DISPATCH product allows any delivery company to automatically dispatch and monitor their drivers in real time. This is a huge benefit to large delivery operations who centralize their customer service and dispatcher rather than having these functions in every individual delivery branch,\u201d he says.<\/p>\n

We can also expect a large customer to be announced for its logistics SaaS in the next few months. This begs the question: is Dinein.co.uk in the restaurant delivery business or the logistic business? Graj says that long-term it could be the latter, and one way to think about it is that Dinein.co.uk is the startup\u2019s first customer for its SaaS solution.<\/p>\n

On that note, my understanding is that Dinein.co.uk is currently raising a VC round, having previously raised a modest seed round via equity crowdfunding platform CrowdCube. In fact, when I called Graj he was doing the rounds at the NOAH conference, no doubt pressing flesh with investors. The premium restaurant take-out space in London is certainly heating up.<\/p>\n

Source: Techcrunch<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Dinein.co.uk Acquires MyDeliveryCab As Premium Restaurant Take-Out Space Heats Up In London Despite Just Eat\u2019s multibillion dollar IPO, and serious competition from Rocket Internet\u2019s FoodPanda and heavily-backed Delivery Hero, the online take-out delivery platform space in the U.K. \u2014 and London in particular \u2014 isn\u2019t a done deal yet. That\u2019s because a number of startups […]<\/p>\n","protected":false},"author":6,"featured_media":162,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science-technology","last_archivepost"],"_links":{"self":[{"href":"https:\/\/cpectrade.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpectrade.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpectrade.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpectrade.co.uk\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/cpectrade.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=161"}],"version-history":[{"count":1,"href":"https:\/\/cpectrade.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/161\/revisions"}],"predecessor-version":[{"id":163,"href":"https:\/\/cpectrade.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/161\/revisions\/163"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpectrade.co.uk\/index.php?rest_route=\/wp\/v2\/media\/162"}],"wp:attachment":[{"href":"https:\/\/cpectrade.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpectrade.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpectrade.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}